Directory profile

Daraz

Pakistan’s largest e-commerce marketplace connecting millions of buyers and sellers across Pakistan, Bangladesh and Sri Lanka — acquired by Alibaba Group in 2018.

Updated 1 November 2026 - Pakistani Startup index

Profile

Daraz was founded in Karachi in 2012 and acquired by Alibaba for over $200 M in 2018 — Pakistan’s landmark e-commerce exit. It now operates across five South Asian markets, anchoring the country’s online retail ecosystem with Daraz Mall, DarazPay, logistics and seller services. For founders, it is the definitive reference for localised marketplace growth, seller-side platform economics and logistics-at-scale.

Sectorretail
Stagegrowth
FundingAlibaba Group (acquired)
Employees5,000+
Founded2012